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Media Budget Calculator

Media Budget Calculator

This free calculator takes the guesswork out. Put in your total budget, and it splits across every channel: Google, Meta, TikTok, LinkedIn, email, events, with live formulas that update as you type.
It also tells you your projected CPA, ROAS, and whether you're on track to hit your targets before you spend a single dollar.

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Frequently Asked Questions

What problems do you typically solve?

Clarifying brand positioning and brand personality, fixing confusing messaging, and consulting.

What if I don’t have much data or tracking set up yet?

Early-stage clients are common; part of the work can include setting up basic analytics, defining key metrics, and creating simple dashboards so you can make decisions with data going forward.

What kind of clients do you work with?

Mostly founders and marketing leads at early-stage startups and service businesses that need clear positioning, a focused marketing strategy, and actionable execution plans.

Can you work with my existing team or agency?

Yes. The role can be as an external strategist, a fractional CMO-style partner, or a “bridge” between founders, marketing, and external vendors.

What if I’m not sure what I need yet?

That is normal. The very first call is designed to clarify your challenges, identify the biggest opportunities, and suggest a right-sized engagement or next step. If there is not a strong fit, you will still leave with clarity on priorities.