Digital Marketing Formula Guide
This free formula guide ends that. CTR, CPC, CPM, CPA, ROAS, ROI, hook rate, frequency, impression share , every formula you actually use, with a worked example and a plain-English explanation of what it means.
Covers Google Ads, Meta, TikTok, and LinkedIn in one sheet.
You can keep it open in a tab and refer to it every campaign.
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Frequently Asked Questions
What problems do you typically solve?
Clarifying brand positioning and brand personality, fixing confusing messaging, and consulting.
What if I don’t have much data or tracking set up yet?
Early-stage clients are common; part of the work can include setting up basic analytics, defining key metrics, and creating simple dashboards so you can make decisions with data going forward.
What kind of clients do you work with?
Mostly founders and marketing leads at early-stage startups and service businesses that need clear positioning, a focused marketing strategy, and actionable execution plans.
Can you work with my existing team or agency?
Yes. The role can be as an external strategist, a fractional CMO-style partner, or a “bridge” between founders, marketing, and external vendors.
What if I’m not sure what I need yet?
That is normal. The very first call is designed to clarify your challenges, identify the biggest opportunities, and suggest a right-sized engagement or next step. If there is not a strong fit, you will still leave with clarity on priorities.